Many hiring managers look for vendor certifications when vetting candidates for IT positions. Unfortunately, certifications are no longer a reliable benchmark for evaluating a candidate’s skills.
Years ago, most certifications required physical interaction with the vendor’s equipment. Today, most certification programs only require the candidate to pass a written test. Several vendors have lowered the barrier to entry for certifications for economic reasons.
Let’s say a company sells a network switch for $50,000, and makes a 5 percent to 10 percent margin on the sale. The customer won’t replace that switch for five years. Now let’s say the same company writes a certification exam for people who want to work on those switches. It costs $50,000 to create the exam, and the company partners with a third party to administer it. Every person who passes the test is going to pay the company $1,600 a year to renew their certification.
You can see very quickly that there’s more revenue to be made from certifying people than from selling the equipment. And the company has a financial incentive to make the test easier so that more people pay for renewals.